Goal: New Mexico Tech will actively promote itself.
Oversight: Vice President for Institutional Development

a. Create region-wide institutional identity

Metric: Conduct annual survey to track name recognition.


• Select logo and letterhead/business card/envelope style to be used institute-wide
  Metric: Begin implementation by July 1999
  

• Address Web page principles to ensure consistency
  

• Increase name recognition and public awareness of New Mexico Tech through most effective promotional media and public service journalism. Hire additional reporter to aggressively seek out campus stories and develop additional articles that can be used for:
  
  • Short public service announcement for distribution to small town radio stations
    
  • Newspaper articles
    
  • Research newsletter to potential students
    
  • Web site
    
  • Television
    
• Encourage academic departments to form advisory committee with appropriate industries.
  

b. Emphasize external (non-legislative) fundraising

Metric: Increase external fundraising by 10% per year. (Use past five-year average for base figure.)


• Make fundraising an integral part of duties of the Institute's leadership, including regents, president, vice presidents, directors, and academic departments
  

• Encourage the Research Foundation to expand its mission to include fundraising.
  

• Enhance the relationship between the Board of Regents and the Research Foundation.
  

• Make fundraising a priority for the Office for Advancement.
  

• Target alumni for departmental fundraising
  

c. Encourage all employees to promote Tech.

• Make promotion of Tech part of each employee's job description. Incorporate institutional promotion into merit-pay criteria.
  

• Expand Consulting Scientist program.
  Metric: Expand number of visits by 10% each year.
  

• Encourage faculty and researchers to become leaders in presenting science and engineering to the public. Emphasize institutional promotion in the service component of faculty merit criteria.
  

• Encourage faculty and researchers to continue to build Tech's scientific and technical reputation by participating in and contributing to national, regional, and state level forums, including professional societies, National Research Council, etc.
  Metric: Monitor faculty honors at a national level (e.g., percentage of a department's tenured faculty who are fellows of their respective professional society).

• Encourage all employees to go out of their way to help students and other clientele
  

• Include alumni in promotion efforts
  

d. Invite New Mexico industries to participate in advisory committees which guide the development of academic programs.