If you would prefer to specify the exact link text you want in a link to another page, there is a variant of the <r> tag that allows you to specify exactly what link text you want.
To get the effect of a <r> tag with variant link text, use:
<rr id="pageref">link-text</rr>
This expands to:
<a href="shortref">link-text</a>
where shortref is the
short reference of the page to which
you want to link.