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7.9.   Multicultural Customer Service  (Aguilar, Stokes)

In the ever-changing world of business, one principle remains constant: a satisfied, loyal customer is your most valuable asset.

In this book “ you will learn how to provide excellent customer service to individuals from a variety of backgrounds. By examining customer service scenarios, completing a series of self-assessment exercises, and reviewing case studies of organizations that have mastered multicultural customer service, you will develop the skills to make every customer feel "at home".